Britain bans palm oil ad campaign

posted by Becky Ran

More good news from the palm oil world. Britain’s Advertising Standards Authority (the government agency that regulates advertising) has banned the Malaysian Palm Oil Council’s new advertising campaign, citing false advertising.

The advertising campaign, called “The Green Answer” claimed that:

Palm oil is the only product able to sustainably and efficiently meet a large portion of the world’s increasing demand for oil crop-based consumer goods, foodstuffs and biofuel … Malaysia’s forest cover is certain to be maintained.

As we know, palm oil is neither sustainable or good for forests. Good call Britain! Hint, hint FTC….