Ford’s economically devastating downward spiral of oil addiction has had us all watching to see how this auto giant will chart its Way Forward. As we’ve seen Bill Ford Jr break environmental promise after environmental promise, we’ve wondered if he was really the right leader to illustrate the the bottom-line merit of environmental values.
So we must admit that we weren’t too surprised today when Bill Ford Jr. announced that he was stepping down as the CEO of Ford Motor Company. He handed the reigns to Alan Mulally, a veteran executive at the Boeing Company. And the Jumpstart Ford campaign challenges this new CEO to deliver on his predecessor’s environmental promises. If Mr. Mulally is going to fix Ford’s problems he will only do so by increasing fuel efficiency in his fleet. Mr. Mulally could start by building the most efficient vehicles in America – plug-in hybrid electric vehicles (PHEVs).