A few weeks ago, RAN announced its newest campaign, Out of Fashion, a campaign for forest-friendly fabric. Currently, some of the biggest names in fashion are responsible for the pulping of pristine forests for clothing. The destruction of these forests creates a ripple effect: human rights abuses, land grabbing, habitat and biodiversity loss, climate disruption and toxics pollution.
Dissolving pulp, which is spun into thread and woven into fabric, appears on clothing racks as rayon, viscose, Tencel, lyocell, and modal. RAN is working to expose this destructive practice, and transform the supply chains of some of the most popular brands and we need your help. Are you in for a little guerrilla activism? Sign up here for your (free) stickering kit and take action to eliminate forest destruction in our clothing.
We know that it’s possible for companies to change and avoid this risk by tracing their supply chains, and implementing a global forest footprint policy.
Unfortunately, many companies are still not responding to this critical issue. So, today, RAN is releasing the names of the Fashion 15. These are companies who produce clothing made from rayon and viscose, who currently face serious risk in their supply chains.
The Fashion 15 are:
Closet Classics: Guess, Abercrombie and Fitch, Forever 21, Velvet, & Limited Brands (Victoria’s Secret, The Limited, and more)
Athletic Wear: Under Armour, Foot Locker, Gaiam, Beyond Yoga
Luxury Brands: Prada Group (Prada, Miu Miu, and more), Vince, Tory Burch, Michael Kors, Ralph Lauren, and LVMH (Dior, Donna Karen, Fendi, Givenchy, Marc Jacobs, Louis Vuitton, and more)
In order to put pressure on these companies to do the right thing, the Out of Fashion campaign is inviting you to get involved. Over the fall, we’ll be stickering the price tags of clothing made by these companies, This will not only show the companie show serious we are, it will inform shoppers about the risks associated with the clothing.