Is anyone else paying attention to the tweets that Exxon-Mobil have posted following the aftermath of the Mayflower, Arkansas oil spill? Frustratingly—and not surprisingly—Exxon has issued a hollow apology “for the inconvenience” to the town of Mayflower for spilling over 80,000 gallons of oil that cascaded through the streets of this small town last Friday:
This apology consisting of less than 140 characters does not seem to cover the immeasurable scope of how the oil spill has impacted—and will continue to impact—this Arkansas community. Even Exxon’s own Cleanup Operations Progress page on their website has almost two dozen bullet points detailing the devastating range of this disaster.
And it appears Exxon is getting a little defensive. After other environmental organizations and activists jumped in to add their reaction to the mess, Exxon wrote a series of seemingly over-reactive tweets.
The real kicker? They all seem to center around this notion of “telling the truth”:
The list goes on and on. Check it out for yourself at Exxon’s Twitter account: @exxonmobil
We all know the real truth: our people and planet are the ones who are paying for these oil spills, and no amount of PR spin can change this gravely sad, undeniable fact.
Really, the Arkansas oil spill is an enormous wake-up call we cannot ignore—foreshadowing a huge battle in our midst. As pressure ramps up in the Keystone XL debate, we cannot stand silently on the sidelines. Whether it’s getting in on the social media conversation on Facebook or Twitter, educating your friends and family about what these pipelines really mean for America, and/or getting out there in the streets and resisting—we need you to be heard. The short and long-term future depend on it.
And that’s the honest truth. Without the spin machine.