This spring, we’ll be hunting down PepsiCo’s biggest and most expensive advertising campaigns online - from the Super Bowl to product launches to online marketing campaigns - and calling the company out for its refusal to take meaningful action to eliminate Conflict Palm Oil from its products.
Our online Rapid Responders will take a variety of quick and easy actions - usually between one and three per week - to call Pepsi out on Facebook, Twitter, or elsewhere online. Like digital ninjas, we’ll strike swiftly and decisively to call Pepsi out in front of its customers and peers in the online space.
Add your name to join us now!
Together, we can push PepsiCo to eliminate the Conflict Palm Oil that is enslaving children, destroying communities and ecosystems, and threatening the last of the most vulnerable species and rainforests on the planet from its products. Join us today!
Last night we took our campaign on palm oil laggard PepsiCo to the streets of San Francisco––the epicenter of Super Bowl 50. The RAN team exposed what PepsiCo is really sponsoring––rainforest destruction for Conflict Palm Oil––on major landmarks across this city.
With the Pepsi-branded halftime show at the 2016 Super Bowl, Pepsi is spending millions of dollars trying to market itself as a cool, hip and iconic brand. We know just how out of date PepsiCo’s policies are. We’re not buying PepsiCo’s spin––and we need your help to make sure Pepsi’s potential customers don’t either.
We know that critical forests are still falling; carbon-rich peatlands are still burning. We know that communities’ land and livelihoods are still under attack. We know that workers are still abused, cheated out of fair pay and benefits, exposed to toxic chemicals, forced to bring their children and spouses to work and sometimes enslaved. We know that globally important ecosystems are being destroyed right before our eyes.
All for cheap Conflict Palm Oil.
PepsiCo is the largest globally distributed snack food company in the world and uses hundreds of thousands of tons of palm oil in its products each year. After two years of campaigning, this snack food giant has still not adequately addressed its Conflict Palm Oil problem. With your help, we won’t let PepsiCo get away with this.
Join us as we demand more from PepsiCo! Here’s a few quick actions you can take to jam PepsiCo’s Super Bowl marketing push right now.
PepsiCo has launched a Twitter competition for chefs using the hashtag #GameDayGrubMatchEntry to advertise its snack food products. Tweet now to tell @PepsiCo you don’t want rainforest destruction in your kitchen.There's some dodgy recipes in @PepsiCo's #SB50 #gamedaygrubmatchentry, but nothing as ugly as @Pepsi's deforestation.
We have teamed up with our friends at SumOfUs to crash Pepsi’s halftime show on social media. Sign up now to join the Thunderclap and show millions of Americans what PepsiCo really stands for: forest destruction and human rights abuses for cheap snacks.
Last year, online campaign group SumOfUs made a video that looked suspiciously like one that could have been entered in the Doritos’ Crash the Super Bowl marketing campaign--where budding filmmakers are pitted against each other to create the most Doritos-y video during the Super Bowl. The video demanded that Doritos and its parent company PepsiCo addresses its Conflict Palm Oil problem, and it racked up millions of views.
Last year this video got under PepsiCo’s skin - let’s make it go viral again this year.
Abercrombie & Fitch is no stranger to scandal––but one controversy it has been able to ignore so far is its impact on Indonesia’s incredible tropical rainforests and the people who depend on them. Abercrombie & Fitch stocks almost 300 items that use rayon, viscose, or modal––all fabrics made from trees––and it is doing nothing to ensure that its fabric isn’t destroying critically endangered ecosystems.
Today, activists took this message to Abercrombie & Fitch’s flagship store in Santa Monica, CA. Dressed as Abercrombie & Fitch models, they delivered the message that there is nothing “cool” or “hip” about forest destruction. They delivered a clear message: if Abercrombie & Fitch wants to appeal to today’s consumer, it needs to take action to ensure that it is protecting Indonesia’s rainforests.
We need your help to make sure Abercrombie & Fitch management hears this message loud and clear. Send a message to Abercrombie & Fitch leadership, telling them it’s time to step up and take action to protect Indonesia’s forests.
Thanks for your interest in volunteering with RAN!! We're looking for passionate activists to join our Conflict Palm Oil campaign team as Outreach Leaders.
As an Outreach Leader, you will work with experienced campaigners and program staff to put pressure on 20 of the most well known food companies in the world, the Snack Food 20, to get Conflict Palm Oil off the shelves. Specifically, Outreach Leaders will work with our campaign team to push PepsiCo, a major Conflict Palm Oil laggard, to adopt a responsible palm oil policy that cuts its ties to the destruction of Indonesia’s rainforests, extinction, the abuse of workers and communities and climate change.
What does it mean to be an Outreach Leader?
- Participating in strategic phone banking to RAN Palm Oil Activists
- Preparing action materials (e.g. stickers, action toolkits) to go out to Palm Oil Activists
- Digital / social media engagement
- Conducting research to investigate corporate targets
- Supporting campaign staff in many different capacities!
RAN's Outreach Leaders will receive hands-on-learning about our brand of corporate campaigning for the forests, climate and human rights as well as direct experience working in a non-profit office. Outreach Leaders will be mentored and supported by campaign staff to ensure they are thriving and growing their skills.Sign up today to learn more! Become a volunteer