THURSDAY, APRIL 19, 2012
THE BLOG OF THE RAINFOREST ACTION NETWORK

What If You Owned Bank of America? We Teamed Up With The Yes Men to Find Out What You'd Do

Your BoA ad - AppalachiaYesterday morning, Bank of America announced that it was turning over a new leaf, rebranding itself as “Your Bank of America” and seeking the American public’s input on how it could become a bank that responds to real people. Or so it seemed. You know what they say: If it seems too good to be true.... It’s time for us to come clean: Bank of America did NOT decide to rebrand itself “Your Bank of America.” Nope, YourBofA.com was the brainchild of RAN and our creative pals The Yes Men. We felt it was time to create a platform where you, and thousands of people just like you, could tell Bank of America exactly what a bank of the people — your bank — should be doing with your money. We know the site got BoA's attention, even going so far as to have our site blacklisted by Google. Let's make sure we take advantage of this moment to tell the bank what we think. If you have a problem with BoA being the top financier of the U.S. coal industry or being responsible for the most home foreclosures in the country or not paying its taxes, now is the time to let the company know. Go to YourBofA.com and submit your recommendations for how BoA can actually serve people instead of seeking profits at any cost. The site has a handy tool to create new BoA ads, so you can help continue to re-brand the bank, plus a place to write ideas for the bank and a system for voting on other people's ideas. Based on BoA's earnings, there is a good chance the bank will be asking the government for another taxpayer-funded bailout in the near future. The way I see it, if BoA is bailed out by our taxes then it is essentially our bank. So I wonder: If you owned Bank of America, how would you ensure it truly was a bank of the people, a bank of and for America? Let’s make sure Bank of America hears what we have to say.

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