THURSDAY, AUGUST 04, 2016
THE BLOG OF THE RAINFOREST ACTION NETWORK

Hazy Morals and Cloudy Policies: PepsiCo's Unclear Legacy

Pepsi is about to launch its biggest advertising campaign of the last two decades. Using Facebook, Twitter, and shameless nostalgia, Pepsi is resurrecting its ”iconic clear soda from the 90’s,” Crystal Pepsi. The buzz online is huge, so activists across the globe are crashing its launch to expose the truth of what is really inside PepsiCo products.

Why crash a seemingly harmless ad campaign? PepsiCo is not nearly as fun loving as it would have you think. The company uses immense amounts of Conflict Palm Oil every year to make its chips and chewy granola bars. As one of the cheapest vegetable oils on the market, palm oil is driving the last populations of critically endangered Sumatran elephants to the edge of extinction in the wild.

CONFLICTPO_bottle_900x450_elephant-2.png

Let’s be clear - we need to bring back healthy populations of the Sumatran elephant, not extinct sodas.

Making matters even worse, roughly 3.5 million people work on palm oil plantations across Indonesia and Malaysia, and each day these workers face abuses such as systematically being cheated out of fair pay and benefits, exposed to toxic chemicals, and forced to bring their children and spouses to work to meet unreasonable daily quotas. A recent report by Rainforest Action Network, Indonesian labor advocacy organization OPPUK and the International Labor Rights Forum documented many of these abuses in the operations of its controversial Indonesian palm oil supplier and snack food producer, Indofood.

CONFLICTPO_bottle_900x450_childlabor-2.png
How can Pepsi expect consumers to pay for its faux nostalgic colas when it’s business partner in Indonesia won’t pay its palm oil workers a living wage?

For the past two years, concerned consumers around the world have demanded PepsiCo take action and address its Conflict Palm Oil problem. Instead of taking meaningful and decisive action, PepsiCo has continued with business-as-usual tactics like relying on Facebook, Twitter, and slick marketing to inspire nostalgia and generate sales, all while hoping people ignore the destruction, human rights abuses, and extinction of amazing species like the orangutan or the Sumatran elephant lurking behind its massive profits.

Luckily, people across the global are not letting PepsiCo get away with this greenwash!

Join the party and crash Pepsi’s phony nostalgic marketing. Demand a clear change from the snack food giant now!

Post this link - ran.org/pepsiunclear - to Pepsi’s Facebook page. You could say something like: 
Hey Pepsi, be clear with your customers - slick marketing and 90’s nostalgia won’t hide the extinction of the Sumatran elephant in your products. End the deforestation now! pepsiunclear.com

With your help when people think of Crystal Pepsi they won’t think of the 90’s or a clear bottle of soda, they will think about making a stand to protect Indonesia’s rainforests, the last Sumatran elephants and the millions of workers that bear the true costs of cheap palm oil.

Showing 9 reactions

Please check your e-mail for a link to activate your account.
  • commented 2016-09-15 04:53:40 -0700
    I guess ideas of clearness now and back in 90’s are completely different so probably this is not the best slogan according to http://thetermpapers.net/. Facts about the Palm Oil are excellent example: at that time less attention was paid to such a huge harm one company can cause. When considering some product you should ask what stays behind it instead of falling for the advertisement.
  • commented 2016-08-17 18:17:38 -0700
    For Shame on You Pepsi for shame on you I know you’re not the only company doing it but it did come to light I know Mattel is no better but let’s make a difference
  • commented 2016-08-08 20:44:33 -0700
    Pepsi end the #Conflictpalmoil the only thing clear is your inability to respect resources fair trade and community
  • commented 2016-08-07 04:19:12 -0700
    Pepsi…..!! do you really want to be that company who does t care? ? Market leader or market destroyer ??? So market giant who continues to exploit the environment, planet will you stop. Be a Market leader and tidy up your act, do the right thing “Stop the destruction”
  • commented 2016-08-06 06:20:29 -0700
    I never liked Pepsi ,or any other so called soft drink, Pure clean water is the best, and yes ,the workers must get a decent leaving wages,
    Enough the rich getting richer,,..
  • commented 2016-08-05 00:05:51 -0700
    never liked Pepsi, now it’s time to finish them, like they destroy the rainforest with all the amazing creatures in it
  • commented 2016-08-04 13:56:54 -0700
    Saving our planet is more important than Pepsi making more profits
  • commented 2016-08-04 13:35:32 -0700
    PepsiCo will not get by with this camouflage of 90’s nostalgia. No one wants to indirectly hurt people and animals!
  • commented 2016-08-04 11:29:23 -0700
    DONE! This is horrendous!