MONDAY, JANUARY 25, 2010
THE BLOG OF THE RAINFOREST ACTION NETWORK

RAN launches ad campaign to challenge new Chevron CEO John Watson

[caption id="attachment_177" align="alignright" width="300" caption="click for image detail"][/caption] For the next week Rainforest Action Network is running a series of advertisements targeting Chevron’s new CEO John Watson in The New York Times and Washington Post online. The color advertisements depict John Watson’s face, accompanied by the message; “Chevron’s oil men have polluted the Ecuadorean rainforest for decades.  This man can do something about it now.” The Rainforest Action Network is delivering The New York Times newspaper ads directly to John Watson’s neighbors and employees in Lafayette and San Ramon, CA. If you wanna see the ads on WashingtonPost.com check out the Politics, Opinion, Business, and Technology pages. Interestingly enough, Chevron has chosen to throw around some of its multi-million dollar ad budget on a similar series of ads today that says they care about people, progress, and ideas. A more truthful ad campaign would say we spend millions on greenwashing ads, campaign contributions, and lobbyists.

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