From the start, our strategy is clear. We know that we have an incredible role as consumers to identify the biggest culprits of climate change, human rights violations, and rainforest destruction, and we can tarnish their reputation if we come together.
After direct RAN campaigning and 18 months of negotiations, they agreed to a worldwide policy to eliminate rainforest destruction not just from their book, but from all Disney paper products across the globe.
When we told them we wanted them to stop funding coal, they laughed. After four years of pressure and constant negotiations, they became the first bank in the world to publicly exit the coal mining sector.