PepsiCo, and its brand Quaker, spends huge amounts of money on advertising every year, trying to convince moms and dads that Quaker is a brand that we can trust, yet they are unwilling to spend a few extra pennies to help save orangutans from extinction and keep children out of slave labor conditions.
Join the massive movement of people across the country who are standing up to PepsiCo and demanding an end to Conflict Palm Oil in our food! Join us in taking over hundreds of grocery stores across the country to re-brand Quaker’s displays and drive home the message that now is the time for PepsiCo to cut Conflict Palm Oil once and for all.
Everyday shoppers across America are infiltrating local grocery stores to warn customers that Quaker products may contain Conflict Palm Oil. Join in the fun by ordering your kit to re-brand Quaker displays in the snack food aisle.
Here’s how to re-brand a simple shelf display featuring Quaker products that contain palm oil, like Chewy Granola Bars, in 2 minutes:
First Step: Sign up!
Sign up to order your Quaker shelf makeover kit. We’ll mail you a kit with the following materials:
3 different stickers: You will place these stickers that warn customers about the problems with Conflict Palm Oil over the shelf display (where you see prices listed) in front of the product.
1 shelf talker - Stick the shelf talker postcard to the display using the first inch of the sticker (see image below)
10 spoof coupons for Quaker Chewy Granola Bars. Once you re-brand Quaker shelf displays, head out front and pass out some spoof coupons to customers heading in to make sure they are aware of the Conflict Palm Oil problem and call on PepsiCo to take action!
Second Step: Choose a location and date for your action!
Choose one of the bigger (more corporate) grocery stores in your town that will have large displays of Quaker products.
Third Step: Grocery Store Quaker Jam!
Re-brand shelves displaying Quaker products, like Chewy Granola Bars, using this photo guide:
Here's whats in your kit
Place the stickers that warn customers about the problems with Conflict Palm Oil over the shelf display (where you see prices listed) in front of the product. Stick the shelf talker postcard to the display using the first inch of the sticker to grab customers’ attention as they walk by.
Don’t forget to pass out 10 coupons out front before you leave. (You can pass out more than 10 coupons. It’s simple - just order more when you sign up here).
Make sure you take photos and document your action! If you'd like more information on the best way to take powerful photos, check out our easy guide by clicking here.
Step 4: Spreading the Word
Don’t let your hard work stay limited to one place! Once you’ve set up your Quaker jam, pull out your phone and take a couple of quick photos of your work. Upload them to your favorite social media account and tag both Rainforest Action Network (or @RAN on Twitter) and Quaker (or @Quaker on Twitter). Be sure to use the hashtag #ChangeQuaker so we can find your posts, and include the city where you jammed Quaker. Together, we’ll show PepsiCo that activists all over the country are demanding change.
Don’t miss out on this fun, creative opportunity! When you sign up we’ll send you everything you need to install your own creative re-branding of Quaker shelf displays.
Together we can convince Quaker, and its parent company PepsiCo, to spend a few extra pennies per package to help save orangutans from extinction and keep children out of slave labor conditions.