Abercrombie and Fitch: Take action to protect forests and the people who depend on them

Early this morning, Rainforest Action Network activists brought the message that rainforest destruction and human rights abuses are a major risk for Abercrombie & Fitch right to their CFO, Joanne Crevoiserat, as she gave a speech for investors in a swanky New York hotel.

This action marks the launch of RAN’s new briefing for Abercrombie & Fitch’s investors. This briefer outlines how Abercrombie & Fitch can benefit financially at the same time as benefiting the rainforest, by taking action to ensure that the clothing that they sell doesn’t come from ancient and endangered forests. When Abercrombie & Fitch ignores the sourcing of their rayon, viscose, and modal fabrics, they place endangered animals––like orangutans and sunbears––at risk, and also threaten the lives and livelihoods of Indigenous and frontline communities. It also puts its brand at risk, as consumers and fashion leaders demand that their clothes don’t destroy critical ecosystems.

We need your help to make sure that Abercrombie & Fitch CFO Joanne Crevoiserat and the whole leadership hear that message loud and clear: Not only should Abercrombie & Fitch be taking action to clean up their supply chain because it will benefit people and the planet, it will also give them an advantage in a marketplace that is increasingly environmentally and socially conscious.

Send your message now - and read the Abercrombie & Fitch Shareholder brief here



Will you sign?