We should all be free to wear clothing free from rainforest destruction.Hollister—owned by Abercrombie & Fitch—has a major scandal hidden in its clothing: some of its fabrics—like rayon, viscose, or modal—are made from trees. Abercombie/Hollister brands have done nothing to make sure that its clothing doesn’t lead to the destruction of Indonesia’s rainforests. Maintaining these rainforests is critical to protecting human rights, endangered ecosystems, and our global climate. As an Abercrombie/Hollister fan, your voice matters to them. Tell Abercrombie/Hollister that it must break with its controversial past and become a leader for rainforest-free clothing. Join the movement!
Give rainforest destruction a "1-Star" app rating.A&F’s Hollister makes much of its annual profits from online sales. A majority of that profit comes from teenagers shopping on mobile phones—especially during the back-to-school shopping craze.By leaving a "1-star" rating and app review exposing Hollister’s risk of rainforest destruction, you’re helping educate Hollister’s most important customers about what’s in their clothing and taking an important step to make sure back-to-school fashions don’t destroy rainforests. Not sure how to rate an app? Here’s our simple step-by-step guide for Android and Apple users.
Android Users (Google Play / Google +)
6. Click "Submit" Need more help? Click here to see our easy Android step-by-step visual guide with screenshots.
Apple Users (iPhone/ iPad & Mac )
There may be rainforest destruction and human rights abuses hidden in A&F’s Hollister clothing. A&F’s Hollister brands have hundreds of items that use fabrics made from trees. This app gets “1 star” for risking rainforest destruction!
6. Click “Submit”
Need more help? Click here to see our easy Apple step-by-step visual guide with screenshots. Thank you for taking action to expose the hidden scandal of rainforest destruction risk in Hollister's clothing!
Abercrombie & Fitch makes a significant amount of its total sales for the entire year during the back-to-school shopping season and most of that is online. Since social media is key to Abercrombie & Fitch’s back-to-school marketing, we’re going to hit them where it hurts, with a six-week social media onslaught. We need you to join us.Will you join our online response team for this critical six-week push? Being part of our rapid response team is simple: when we find opportunities to jam Abercrombie & Fitch's marketing in places like Facebook, Twitter, and Instagram, we'll send you an email (about 1-3 a week) with a quick online action you can take. Hundreds of us taking quick actions together can have a big impact on Abercrombie & Fitch's online sales.
Abercrombie & Fitch has a major scandal hidden in its clothing. It currently stocks almost 300 items that use fabrics made from trees––like rayon, viscose, or modal. Maintaining these forests is critical to protecting human rights, endangered ecosystems, and our global climate.Abercrombie & Fitch must break with its controversial past and become a leader in line with today’s conscious consumers. Join us in demanding Abercrombie & Fitch end the risk of rainforest destruction and human rights abuses in its clothing.
Early this morning, Rainforest Action Network activists brought the message that rainforest destruction and human rights abuses are a major risk for Abercrombie & Fitch right to their CFO, Joanne Crevoiserat, as she gave a speech for investors in a swanky New York hotel.
This action marks the launch of RAN’s new briefing for Abercrombie & Fitch’s investors. This briefer outlines how Abercrombie & Fitch can benefit financially at the same time as benefiting the rainforest, by taking action to ensure that the clothing that they sell doesn’t come from ancient and endangered forests. When Abercrombie & Fitch ignores the sourcing of their rayon, viscose, and modal fabrics, they place endangered animals––like orangutans and sunbears––at risk, and also threaten the lives and livelihoods of Indigenous and frontline communities. It also puts its brand at risk, as consumers and fashion leaders demand that their clothes don’t destroy critical ecosystems.
We need your help to make sure that Abercrombie & Fitch CFO Joanne Crevoiserat and the whole leadership hear that message loud and clear: Not only should Abercrombie & Fitch be taking action to clean up their supply chain because it will benefit people and the planet, it will also give them an advantage in a marketplace that is increasingly environmentally and socially conscious.
Send your message now - and read the Abercrombie & Fitch Shareholder brief here
Read the full report here
Forest destruction gets "1 Star"...but only because zero stars is not an option!
Abercrombie & Fitch recently launched an updated mobile app to make it even easier to buy its 300 items that are made from fabrics that come from trees –– like rayon, viscose, or modal. However, its “effortless style” and mobile shopping make no effort to protect rainforests or frontline communities.
Abercrombie & Fitch makes much of its annual profits from online sales and a majority of that is through shopping on mobile phones. This means that getting more people to use its newly updated mobile app is critical to its bottom line.
By leaving a "1 star" rating and app review exposing Abercrombie & Fitch’s risk of rainforest destruction you’re helping educate consumers about what’s in their clothing and putting your critical message directly between Abercrombie & Fitch and its consumers.
Not sure how to rate an app? Here’s our simple step-by-step guide for Android and Apple users.
Android Users (Google Play / Google +)
Click here go to the Google Play Store.
Click on “Install” to download the free app. (You can only rate it if you have downloaded it...don’t worry, you can delete it right after you’re done rating it!)
Sign in with your google/gmail login.
Scroll down and click “Write a Review”
Select a "1 star" rating and click “Write a Review” to leave your review. Here’s a sample review you can use:
Any products that may contain rainforest destruction are not even worthy of one star! Abercrombie & Fitch has almost 300 items that use fabrics made from trees, which may be coming from endangered rainforests in Indonesia. It’s time A&F addresses this scandal hidden in its clothing!
6. Click "Submit"
Need more help? Click here to see our easy Android step-by-step visual guide (with screenshots)
Apple iPhone/iPad & Mac Users
6. Click “Submit”
Need more help? Click here to see our easy Apple step-by-step visual guide (with screenshots!)
Thank you for taking action to expose the hidden scandal of rainforest destruction risk in Abercrombie & Fitch’s clothing!