"I think this will stand as one of the biggest market-based campaign successes that we've seen in a long time," says Laurel Sutherlin of the Rainforest Action Network, which, along with Greenpeace and other environmental groups, spent years trying to tie well-known brands to rain forest destruction. Their effort saw dozens of major paper consumers eventually adopt standards for using sustainable products that essentially froze APP out of much of the European and US markets. "We're still a little bit stunned, to be honest," he says.
Mr. Sutherlin describes 18 months of negotiations with The Walt Disney Co. that were kick-started when activists hired actors to dress up as Minnie and Mickey Mouse and lock themselves to the company's Burbank, Calif., headquarters, displaying a banner that read "Disney is destroying Indonesia's rainforests."
This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go here. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.