Last night we took our campaign on palm oil laggard PepsiCo to the streets of San Francisco––the epicenter of Super Bowl 50. The RAN team exposed what PepsiCo is really sponsoring––rainforest destruction for Conflict Palm Oil––on major landmarks across this city.
With the Pepsi-branded halftime show at the 2016 Super Bowl, Pepsi is spending millions of dollars trying to market itself as a cool, hip and iconic brand. We know just how out of date PepsiCo’s policies are. We’re not buying PepsiCo’s spin––and we need your help to make sure Pepsi’s potential customers don’t either.
We know that critical forests are still falling; carbon-rich peatlands are still burning. We know that communities’ land and livelihoods are still under attack. We know that workers are still abused, cheated out of fair pay and benefits, exposed to toxic chemicals, forced to bring their children and spouses to work and sometimes enslaved. We know that globally important ecosystems are being destroyed right before our eyes.
All for cheap Conflict Palm Oil.
PepsiCo is the largest globally distributed snack food company in the world and uses hundreds of thousands of tons of palm oil in its products each year. After two years of campaigning, this snack food giant has still not adequately addressed its Conflict Palm Oil problem. With your help, we won’t let PepsiCo get away with this.
Join us as we demand more from PepsiCo! Here’s a few quick actions you can take to jam PepsiCo’s Super Bowl marketing push right now.
PepsiCo has launched a Twitter competition for chefs using the hashtag #GameDayGrubMatchEntry to advertise its snack food products. Tweet now to tell @PepsiCo you don’t want rainforest destruction in your kitchen.There's some dodgy recipes in @PepsiCo's #SB50 #gamedaygrubmatchentry, but nothing as ugly as @Pepsi's deforestation.
We have teamed up with our friends at SumOfUs to crash Pepsi’s halftime show on social media. Sign up now to join the Thunderclap and show millions of Americans what PepsiCo really stands for: forest destruction and human rights abuses for cheap snacks.
Last year, online campaign group SumOfUs made a video that looked suspiciously like one that could have been entered in the Doritos’ Crash the Super Bowl marketing campaign--where budding filmmakers are pitted against each other to create the most Doritos-y video during the Super Bowl. The video demanded that Doritos and its parent company PepsiCo addresses its Conflict Palm Oil problem, and it racked up millions of views.
Last year this video got under PepsiCo’s skin - let’s make it go viral again this year.