TUESDAY, OCTOBER 19, 2010
THE BLOG OF THE RAINFOREST ACTION NETWORK

Okay, we admit it: We punked Chevron

Amazon Watch and Rainforest Action Network activists punk Chevron in DCActivists in Washington, DC put these posters up around town to call attention to Chevron's attempts to greenwash its image even while ignoring its toxic legacy in Ecuador. Chevron rolled out a fancy new ad campaign yesterday, and we were ready for them. We had only a fraction of Chevron’s budget — the company won’t say how much it spent this time around, but typically spends as much as $90 million on an ad campaign like this — but we had the element of surprise, and we were determined to press our advantage. Go here for the full scoop.

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