The company, like many others in the sector, is aggressively expanding to take advantage of rising demand – and Yeow says that is good for people and the economy. “We kill the competition,” he says.
But the industry also has a reputation for killing natural forests and, in the process, the animals that depend on them. As non-profit groups like Greenpeace and Rainforest Action Network (RAN) have raised awareness about the impact the industry is having on the environment, company executives say they are feeling the pressure to adopt better business practices.
Afterward we had coffee on the veranda of the great house that overlooked the sprawling, 8,000-hectacre property, the size of a small national park. Chok stressed the importance of corporate social responsibility like a mantra and said his company spends nearly $1 million every year to take care of migrant children. In the "competition" to retain experienced workers, Chok added that doing the right thing also made good business sense. (Singapore-based Wilmar has its critics, however.
"I think this will stand as one of the biggest market-based campaign successes that we've seen in a long time," says Laurel Sutherlin of the Rainforest Action Network, which, along with Greenpeace and other environmental groups, sp
For years, groups like Greenpeace and the Rainforest Action Network have focused on A.P.P. with campaigns that accuse the company of fueling climate change and pushing rare Sumatran tigers, orangutans and elephants toward extinction by clearing the forests where they live.
However Greenpeace is not APP's only adversary among environmental groups, which are sure to also closely scrutinize the deal. NGOs ranging from local groups like WAHLI and Greenomics to medium-sized international outfits like the Rainforest Action Network to multinational behemoths like the World Wildlife Fund (WWF) have actively campaigned to reform APP for the greater part of a decade.