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One ad features a smiling elderly indigenous man wearing a bandana, with the words "OIL COMPANIES SHOULD CLEAN UP THEIR MESSES," along with a red stamp the reads "We Agree"--followed by the signatures of Chevron higher-ups. The ad is an apparent reference to a years-long lawsuit in Ecuador, where Chevron is accused of being responsible for $27 billion of oil pollution clean-up costs.

As Big Oil struggles to repair its image in the wake of the disastrous Gulf of Mexico oil spill, Chevron   Corp. is responding head-on to industry critics.

The company's new ads, designed to evoke anti-industry posters, feature slogans such as "Oil companies should put their profits to good use" and "It's time oil companies get behind renewable energy." Stamped in red are the words, "We agree."