Will the real Chevron please stand up?
When Chevron Corp. rolled out its multimillion-dollar "green" advertising campaign to address negative images of itself last fall, the oil giant hit on a fresh, self-effacing theme: "We Agree."
But for most of a day, it looked like the oil giant was contritely admitting, "Oil Companies Should Clean Up Their Messes." One of the key ads pictured an elderly, wizened indigenous man presumably from one of the Third World countries where the company has conducted its operations, with a red-stamped stencil "We Agree," signed by top Chevron executives.
"For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed," read the small print.
Could the ads and website – with Chevron's logo emblazoned on it – really be Chevron speaking?
No, it turned out that the oil giant had been punk'd.
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