Rainforest Action Network (RAN) writing in response to APRIL’s announcement remains skeptical that the company is heading towards true reform. They say the “commitment itself is murky, as APRIL fails to disclose the most basic information needed to understand what is being promised,” and “APRIL has repeatedly failed to meet similar commitments, raising the possibility that this is simply another PR move to alleviate pressure and scrutiny from consumers and NGO’s.” Indeed, Mongabay suggests the motivation of APRIL’s announcement, while unclear, could be because The world Business Council on Sustainable Development warned of APRIL’s expulsion just days before.
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