RAN’s theory of change is built right into our name. We identify the biggest problems, we find the right targets, and we take action.
In 1985, Randy “Hurricane” Hayes and Mike Roselle knew that if we wanted to make a difference for the planet, we had to go big. So RAN pioneered the corporate campaigning model. We target the biggest players— like Home Depot, Citicorp, or Chevron. We make big statements — like dropping banners in Union Square or shutting down a coal plant. And then we get them to the negotiating table — and the real work begins.