The Rainforest Action Network, which had been critical of Disney Publishing’s paper policy in a report issued two years ago, praised the move as one that will help slow the deforestation of rainforests, particularly in Indonesia. “Disney’s commitment will reduce the demand for paper made at the expense of rainforests while creating incentives for improved forest management and green growth,” said Lafcadio Cortesi, the Asia director at RAN. Cortesi told PW that while RAN began talking to Disney about only its publishing operations, discussions on how to improve its paper policy moved to include the entire Disney company. “That’s what is so exciting,” said Cortesi. “It will send ripples through a very, very large supply chain” and affect everything from paper for books to where Disney sources pulp for such products as napkins.
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