Communications Manager – Forest Program
ABOUT RAN: Since 1985, Rainforest Action Network (RAN) has campaigned for the forests, their inhabitants and the natural systems that sustain life. What makes RAN unique? We are a network of people that go to the roots of environmental problems. Whether it’s logging companies defacing the Boreal forest or the banks that are funding the coal industry, our focus is on the corporations that cause the most harm to our environment and our communities. We run corporate campaigns that focus on pressuring and inspiring these global titans to pass policy solutions that transform business as usual. The RAN idea is that when people come together to directly challenge corporations we can achieve David and Goliath level impacts for our forests, our communities, and our future. We believe it because we’ve seen it.
The RAN network has moved dozens of the world’s largest corporations. It was our network that pushed entertainment giant Disney and its 3,500 subsidiaries to change everything about the way they source and use paper. We moved the top eight banks in the country, including Bank of America, JPMorgan Chase, and Wells Fargo, to cut funding for companies practicing mountaintop removal coal mining. We also inspired 11 of the top publishing companies in the country to stop buying paper from the endangered forests of Indonesia. And that was all within four years. Each time we run a campaign, we learn how to win bigger, smarter, faster, and we see the world change that much more. If that’s the kind of work you want to be part of then keep reading.
ABOUT THE POSITION: RAN’s Forest Program has succeeded in pushing leading global companies including Disney, Mars, Kellogg and General Mills to pass policies that eliminate deforestation, human rights abuses and climate change from their supply chains. The Forest Program is currently focused on transforming two industries that are the main drivers of rainforest destruction in Indonesia and Malaysia: palm oil and pulp and paper. Industrial plantation expansion for these two international commodities is driving iconic wildlife like the orangutan, tiger and rhino to the brink of extinction, while displacing Indigenous communities from their land and employing vast numbers of child laborers.
Rainforest Action Network is seeking a Communications Manager to help shape the communications strategy for our Forest program. We’re looking for someone who’s got great judgment, who’s quick on their feet and ready to seize the opportunities that the news cycle provides, and who’s excited about a campaign focused on the intersection between rainforest destruction, human and labor rights and climate change. The ideal candidate is fast but highly detail oriented, has strong writing skills with good instincts on campaign messaging, existing relationships with key reporters or a proven ability to build them, and a track record of taking projects to successful completion.
RESPONSIBILITIES: Working closely with RAN’s Senior Communications Strategist, the Communications Manager will be responsible for leading communications for the Forest Program. The Communications Manager is primarily responsible for developing relationships with regional and national reporters and producers, pitching and placing stories, as well as serving as a campaign spokesperson. In addition, this position is tasked with overseeing the messaging strategy for the campaign and the editorial production process for communication materials, including print and web collateral, reports, opinion pieces, press releases, and related reporter outreach. In particular the job duties include:
- Work with campaign staff to develop and implement strategic, media-worthy campaign events. Crafting long-term strategic vehicles for promoting RAN and program messages and stories,
- Handle rapid response communication, developing messages, and writing op-eds, letters to the editor, talking points and other media materials;
- Train and coach staff and volunteers in media skills;
- Contribute to staff-wide strategy meetings, and stay current on developments in energy, finance and climate issues;
- Cultivate relationships with vendors and other strategic allies who can help in furthering promotion of the program;
- Spearhead and manage production of creative print and online collateral, including high-impact ads and clever web videos, shareable social media content, etc.;
- Conduct target- and market-specific media research as necessary to support campaign objectives;
- Write and copy-edit material for RAN publications, website and activist emails.
- Create press lists and keep media contact database current;
- 3 years prior experience as a media liaison or journalist involving media/press relations. Public relations experience a big plus -- a journalism background alone does not meet the qualifications for this job.
- 2 plus years experience with online promotion.
- Excellent oral and written communications skills that are adaptable to various offline and online media.
- Proven ability to build relationships with reporters (existing relationships with environment, climate, business reporters and bloggers highly desired).
- Fast – you enjoy working on a deadline and can turn things around quickly.
- Strong judgment on what kinds of tactics and campaigns will attract press attention.
- Good framing and messaging skills, you understand how to talk about a campaign or a media moment in the most advantageous terms.
- Proven ability to work with advertisers and designers to develop creative offline and online content.
- Solid copy-editing skills and familiarity with AP Style.
- Familiarity with media database technology, ideally Meltwater.
- Demonstrated ability to set priorities effectively in a heavy workload and coordinate complex projects.
- Demonstrated initiative, flexibility and creativity.
- A strong anti-oppression analysis and ability to work with Indigenous and affected communities.
- Passion for RAN’s mission and the use of non-violent direct action as a strategy for change making.
- Knowledge of issues such as energy and climate, finance, and social change movements is preferred
The Communications Manager will be supervised by the Senior Communications Strategist.
Salary: Salary is competitive and benefits include health, vision & dental insurance, 4 weeks vacation, and a 401K-type program.
Please send resume and letter of interest to: email@example.com or
Rainforest Action Network
425 Bush St., Suite 300
SF, CA 94108
fax 415.398.2732. No phone calls, please.
RAN values diversity, educates staff on issues including privilege and oppression, and integrates these values into all of our work. We are seeking candidates who have a commitment to engage in this process and work with us to create a just, inclusive, and sustainable work environment and world. RAN provides all people with equal employment and volunteer opportunities.