Until recently, one could be forgiven for not being aware of the direct connection between the consumption of palm oil and the imminentthreat of extinction facing orangutans in Indonesia. But for companies like Cargill that are at the center of this controversy, this excuse is running out.
While the expansion of palm oil plantations has been one of the world's leading causes of rainforest destruction for many years, the issue has remained largely off the radar of even the most environmentally aware consumers. A steady escalation of feature stories in high-profile media outlets has begun to change this by bringing the plight of the orangutan into the living rooms of millions of Americans.
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