There is a Brian Moynihan imposter on the loose.
This morning a quite realistic-looking press release said the bank has launched a new campaign — “Your Bank of America.” Dressed in BofA’s famed “flagstaff” logos and color–it’s even the right fonts–the “release” says the bank is on a quest to find out how banking should happen and wants America’s help.
On a related website, yourbofa.com, a letter purporting to be from CEO Brian Moynihan kicks off with “Today, it’s time to acknowledge that our Bank isn’t working anymore.”
Bank of America says the release is a fake. The bank reports its first-quarter earnings tomorrow morning.
The website features several pages that carry on the typical arguments against BofA, and while there doesn’t appear to be anyone taking credit yet, it bears all the hallmarks of the recent Occupy protests against the bank. The site appears to take issue with BofA for “funding coal” and for not paying taxes in 2010, a year it lost money. There are also several snide remarks about mortgages.
A recent protest by several women at a Moynihan presentation raised the same issues. That protest, in which the women removed their shirts and shouted “Bust up Bank of America before it busts up America,” was claimed by Super(S)heroes, Women Occupy, Codepink, Rainforest Action Network and Public Citizen, all activist groups.
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